Rochford District Council has agreed to free parking in its car parks all day on the four Saturdays before Christmas.
On December 3, 10, 17 and 24, motorists will be able to park free all day in the Council’s car parks.
Rochford District Council’s Portfolio Holder for Environment, Cllr Dave Sperring said: “With Christmas coming the council wishes to do all it can to assist both residents and businesses within our district.
“Christmas is a time when our town centres and high streets are traditionally at their busiest and the council is delighted to be able to continue with what has now become our customary free parking on the Saturdays in December in the run up to Christmas.
“As with previous years, this is just one of the many initiatives we run to support our local economy and encourage residents to shop locally.
“May this small gesture go some way to ensure that you and your family have a very happy Christmas and a prosperous new year.”
PLEASE NOTE - The relaxation in charges applies solely to the Council’s car parks – on street parking controls will continue to apply.