Castle Point and Rochford Health and Wellbeing Strategy Refresh

The Health and Wellbeing Board is developing a new health and wellbeing strategy. We wanted to share some of what has been developed so far, so we have published some sections from the new draft strategy below.

“As Chairman of the Health and Wellbeing Board, and the new Portfolio Holder for Communities for Rochford District Council, it is pleasing to see a truly collaborative approach being taken to develop our new Health and Wellbeing Strategy for Castle Point and Rochford. This new strategy will lay the foundations for greater alignment and understanding of our residents’ health and wellbeing needs, thus improving our ability as system partners to respond to those needs. I look forward to ensuring that this most important task is successfully accomplished.” Cllr Arthur Williams, Rochford District Council 


*Please note the strategy is still being developed and the text excerpts below are taken from the draft, therefore are subject to change. A full and final version of the strategy will be published on this page once completed and approved by the Health and Wellbeing Board in December.



This strategy sets out our three-year plan to improve the health and wellbeing of residents in Castle Point and Rochford. It outlines the work that we will do and the key areas we will focus on, as well as the principles and approach we intend to take, working together at a grass-roots level to make the biggest difference in our communities.


Our vision

Our communities will be places where residents feel empowered, included and supported to manage their health and wellbeing, and have equal access and opportunities to the right support at the right time.


A snapshot of the challenges in Castle Point and Rochford

…Although the overall picture for Castle Point and Rochford is relatively good in terms of health, it is not the same for everyone everywhere. Some people are more likely to experience poor health because of their circumstances, and this is where we need to target more of our resources…

…We also know that the coronavirus pandemic has worsened the situation, and health, of some people and increased their vulnerability. This has further increased the demand for services as a result. Coupled with pressures on funding, this means that we need to find new ways of doing things. We need to build on what is already strong in our communities, so that people are better able to support themselves. Creating more opportunities will help ensure everyone who needs support can receive it and prevent people from slipping through the net or reaching crisis point…


Our priorities

We have used local data and insight from partners to identify the main health challenges and opportunities that exist in Castle Point and Rochford. From this we have agreed our four overarching priorities:

  • Mental health and wellbeing
  • Physical health and wellbeing
  • Ageing well
  • Community resilience


Our key pillars and principles

We have centred our strategy around three pillars:

  • People – to improve the health and wellbeing of our residents and target resource proportionate to need
  • Purpose – for residents to feel empowered to improve their health and wellbeing, and to build resilience, to enable them to live well
  • Place – working at a local level to build healthy, active, and thriving communities that people feel connected to.
“The strategy refresh has been a truly inclusive process with lots of care and attention taken to ensure it reflects the real lives of Castle Point & Rochford residents. It is shaping up to be an ambitious strategy that will see Health & Wellbeing Board members working collaboratively together, and with local people, to improve our communities and lives”. Sarah Mills, Interim Head of Transformation for Castle Point, South East Essex Alliance.


We have also based our strategy on 10 key principles that underpin its delivery:

  1. Early intervention and prevention - this means stopping problems from happening, where possible, and dealing with them at an earlier stage when they do so that they don't get worse
  2. Helping people to be resilient. This means having the knowledge, skills and confidence to manage their health and be able to bounce back from tough times
  3. Supporting people in a wholesome way, taking account of their individual needs and circumstances. We call this a person-centred approach. 
  4. Working together to build, strengthen, and maintain relationships and trust, and join up better with services
  5. Reducing health inequalities by tackling the social factors that affect health
  6. Being able to adapt and respond to ever-changing needs, mobilise resources quickly, and scale up when needed
  7. Sharing information to make it easier to know who does what and where so that we all know what is available near where we live
  8. Clear communication - spreading messages in different ways. This means we can reach more people and makes it easier for them to find, access and connect into the help they need  
  9. Making best use of our assets - these can be things like our buildings, but also knowledge and resources
  10. A place-based approach - Creating opportunities, as well as the right environment for people to live well


Strategic Context

We have designed our approach with the aims and strategic plans of our Health and Wellbeing Board partners in mind. This strategy supports and is aligned to numerous local plans and strategies, as well as those on a wider footprint, such as:

How we have developed this strategy

The strategy has been co-produced by Board members and builds on what we have learned from the last strategy. The process has taken over a year. We have worked together as a Board and as subgroups to develop the thinking and narrative for our priorities. This has involved sharing knowledge and insight, considering data and case studies that reflect residents’ own experiences.  

“It’s been a pleasure to contribute to the development of the Health and Wellbeing Board strategy refresh by sharing insight from Citizens Advice that has helped inform the priorities and further understanding about our residents’ needs”. Kathy Kentish, Chief Executive, Citizens Advice South Essex.


Our Strategy Development Timeline

The timeline below shows our journey so far and the process we are following as we work towards the launch of our new strategy at the end of 2021.

Step 1: Initial insight and data gathering (July 2020 – October 2020)

  • Data and insight gathered from Health and Wellbeing Board and wider partners
  • Subgroups formed to consider data, emerging themes and the impacts of COVID-19

Step 2: Develop thinking and key concepts (November 2020 – March 2021)

  • Establish key themes and aspirations for each priority
  • Create fictional profiles to highlight needs using insight and case studies
  • Agree key principles and core structure

Step 3: Writing (April 2021 – August 2021)

  • Writing group formed to write the new draft
  • Content reviewed by others to look at content, language, structure, and tone

Step 4: Engagement and consultation (September 2021)

  • Share draft strategy with the Health and Wellbeing Board and wider partners
  • Engage with residents, service users and community groups to gain feedback

Step 5: Share feedback and finalise (October 2021)

  • Gather feedback from engagement and share findings
  • Make final tweaks to the strategy 

Step 6: Design, formatting, and action plan development (November 21)

  • Design and formatting to go on the website
  • Develop action plan with a set of outcome measures

Step 7: Sign off, launch and implement (December 2021 onwards)

  • Strategy is agreed and signed off at Health and Wellbeing Board meeting
  • Launch new strategy

Step 8: Monitor and review progress (Jan 2022 and then ongoing)

  • Develop a reporting template for the Board to show what is being done to meet the actions in our plan 


“This has been an ambitious, collaborative project which aims to promote and champion the aspirations for the health and wellbeing of local residents in Castle Point & Rochford. It has been great to have the opportunity to join up the work taking place in Castle Point & Rochford with that of Essex County Council, particularly with a focus on emotional wellbeing, and inspiring to be a part of something that aims to truly make a difference by bringing strategy to life for local residents.” Lianne Canning, Emotional Wellbeing and Mental Health Coordinator, Essex County Council.


Send us your comments

If you live or work in the Rochford District and would like to provide some feedback on our strategy and the draft content above, please email Sarah Alderton, Public Health Improvement Officer, at