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Advertisements and Signs

Background

The national rules relating to the display of advertisements and signs are complicated - some advertisements are excluded from control, others can be displayed without the need for consent from the Council.

The unauthorised display of advertising material on buildings or street furniture without the consent of the owner is generally called 'fly posting'. Fly posting includes banners for local events, posters for car boot sales or local community activities, and posters displayed by pressure groups.

Advice

This interactive guide is designed to help explain the types of advertisements and banners that you can display without consent. If you are still not sure about the need to apply for consent to display your advertisement or banner, please contact us.

Action by the Council

Essex County Highways will remove, without notice unauthorised advertisements from the highway or attached to street furniture, on pavements, lamp columns, railings, etc.

For other unauthorised advertisements not on the highway the responsibility for control is with Rochford District Council. Where the owner can be identified we will generally give not less than two days' notice of our intention to remove such advertisements.

You can apply for express consent to display your advertisement by following the links on this page. There is a fee for processing your application (link below). If express consent is refused, you have the right of appeal against the Council's decision.

The Guide

The guide lists the various classes or types of advertisement which benefit from deemed consent.

Class 1: Advertisements used by public bodies

Advertisements needed by public bodies, including local authorities and government departments, providing information or directions about services.
 
Class 1a advertisement

Rules

  • Max size - 1.55 square metres
  • Reasonable degree of illumination allowed.

Examples

  • Noticeboard at a Council swimming pool
  • Display of bye-laws at recreation ground
  • Bus or rail timetables

 

Class 2: Miscellaneous advertisements on any premises

Display of small notices and signs on premises or buildings.
 
Class 2a - advertisement

Class 2(A) - Notice on buildings or land to give warnings or directions

Rules

  • Max size - 0.3 of a square metre
  • No illumination

Examples

  • Street number or house name
  • Sign on field gate - 'please shut the gate'
  • Private sign - 'no parking please'
Class 2b Advertisement

Class 2(B) - Notices for partnerships or companies

Rules

  • Max size - 0.3 of a square metre
  • Can be illuminated if medical supplies are available

Examples

  • Name of doctor's surgery
  • Name of company or partnership
Class 2c advertisment

Class 2(C) - Various religious, educational signs etc.

Rules

  • Max size - 1.2 square metres
  • Can be illuminated if medical supplies are available

Examples

  • Religions, educations, cultural, recreational, medical or similar institutions
  • Hotel, inn, public house, block of flats, boarding kennel or hostel

 

Class 3: Temporary advertisements

Notices and signs displayed to publicise a forthcoming event, or advertise a short term use of advertisement site. If any class 3 sign relates to a sale or event, it must not be displayed more than 28 days beforehand and must be recovered within 14 days.
 
Class 3a - Advertisement

Class 3(A) - Boards for estate agents, surveyors etc

Rules

  • Max size - industrial or commercial - 2 square metres or two bards together - 2.3 square metres
  • Max size residential - 0.5 of a square metre or 0.6 of a square metre for two joined boards.

Examples

  • Estate agents, auctioneers and valuers
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Class 3(B) - Goods or live stock sales

Rules

  • Max size 1.2 square metres
  • Displayed at a location of sale

Examples

  • Sale of goods or livestock
Class 3c - Advertisement

Class 3(C) - Firms carrying out building works

Rules

  • Max size 2 square metres for one firm plus 0.4 of a square metre for each additional firm on same sign
  • Max size if sign is more than 10 metres from highway is 3 square metres plus 0.6 of a square metre for additional firms.

Examples

  • Building contractors, name of project
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Class 3(D) - Local events

Rules

  • Max size - 0.6 of a square metre

Example

  • Church bazaar, charity events, amateur sports event
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Class 3(E) - Agricultural demonstrations

Rules

  • Max size 1.2 square metres aggregate
  • No sign more than 0.4 of a square metre

Examples

  • Demonstrations of agricultural methods
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Class 3(F) - Circuses or fairs

Rules

  • Max size 0.6 of a square metre
  • Restrictions on size of lettering and height of signs
  • 14 days notification

Examples

  • Travelling circuses and fairs

 

Class 4: Illuminated Advertisements

Class 4 permits the display of advertisements with illuminated letters or characters on an unilluminated background or 'halo' illumination.
 
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Class 4

Rules

  • Excludes moving features and animation
  • Only one fascia panel and one projecting at right angles
  • On a shop, must be on wall with shop window
  • Must be at least 2.5 metres high
  • Fascia panel no more than 0.25 metres from wall
  • Projecting sign must not exceed 0.25 of a metre between sides
  • Excludes any premises in a conservation area
Class 4a - Advertisement

Class 4(A) - Retail parks

Rules

  • Projecting sign must not exceed 1 square metre, project more than 1 metre from wall or be more than 1.5 metres high
  • 'Halo' illumination on premises in a retail park, only on frontage overlooking communal car park
Class 4b - Advertisement

Class 4(B) - Business premises

Rules

  • Projecting sign must not exceed 0.75 of a square metre, project more than 1 metre from the wall exceed two-thirds of the width of pavement below, or be more than one-sixth of the frontage measured at the top of the advertisement.
  • 'Halo' illumination on business premises

 

Class 5: Advertisements on Business Premises

Class 5 relates to a wide variety of notices, signs and advertisements to draw attention to commercial services and goods for sale
 
Class 5 Advertisement

Rules

  • Limitations on size of letters and characters used
  • Highest part must not be above 4.6 metres above ground level
  • Highest part must not be above the bottom of the first-floor window in the wall
  • Must not be illuminated, unless illuminated relates to medial or similar services
  • For a shop the advertisement must be in the wall with the shop window
  • Only relates to adverts for the business operating from the premises

 

Class 6: Advertisements on the Forecourts of Businesses

Class 6 allows the display of adverts on forecourts, including enclosing fences, walls or other structures.
 
Class 6 - Advertisement

Rules

  • Max 4.6 square metres on one forecourt
  • Building with two forecourts can have advertisements not exceeding 9 square metres
  • No illumination in any circumstances
  • Only relates to adverts for the business operating form the premises
  • The forecourt does not include the pavement in front of a business premises which forms part of the highway.

 

Class 7: Flag Advertisements

Class 7 permits some flag advertisements to be displayed.
 
Class 7 - Advertisement

Class 7(A) - Flag on roof of building

Rules

  • Flag advertisement on one flagstaff, fixed upright on roof of a building
  • No height limit
  • Only display name, emblem or company name
  • Not permitted to advertise products
Image to follow

Class 7(B) - Flags at house building sites where houses remain for sale

Rules

  • Flag on virtual flagstaff
  • 10 house or less - one flag
  • 1-100 hours - two flags
  • More than 100 houses - three flags
  • Max 4.6 metres high
  • Not exceed 2 square metres
  • Removed at end of one year after construction of last house

 

Class 8: Hoardings around Temporary Construction Sites

Class 8 relates to the display of advertisements on hoardings at temporary construction sites.
 
Class 8 - Advertisement
  • Will provide some environmental benefits
  • Must not be displayed more than three months before work starts
  • Max 38 square metres in area
  • Not more than 4.6 metres above ground level
  • Details of advert sent to local planning authority at least 14 days before display
  • May be illuminated in a reasonable manner

 

Class 9: Advertisements on Purpose-designed Highway Structures

Class 9 enables a standard size poster panel (four-sheet) to be displayed on structures or objects on highway land with the Council's approval.
 
Class 9 - Advertisement
  • Bus shelters or information kiosks must be purpose designed for posters
  • Max 2.16 square metres in area
  • No illumination permitted

 

Class 10: Signs for Neighbourhood Watch or Similar Schemes

Class 10 enables neighbourhood watch or signs of a CCTV surveillance scheme to be displayed on a rear highway land.
 
Image to follow
  • Applies to various watch schemes
  • Max 0.2 of a square metre in area
  • Not exceed 3.6 metres above ground level
  • On highway land - highway authority's permission must be obtained
  • 14 day notification given to local planning authority
  • Removed in 14 days if police or highway authority withdraw consent

 

Class 11: Directional Advertisement

Class 11 permits house builders to put up temporary direction signs.
 
Class 11 - Advertisement
  • Max 0.5 of a square metre in area
  • Not exceed 4.6 metres above ground level
  • Restrictions on size of lettering
  • No reflective materials or illumination
  • Must not look like a traffic sign
  • Not on highway land or within 50 metres of a road sign
  • Within two miles of a site
  • 14 day notification given to local planning authority
  • Sign removed when development is completed

 

Class 12: Advertisements Displayed inside Buildings

Class 12 relates to advertisements that are displayed inside buildings.
 
Image to follow
  • Can be illuminated
  • Advertisement is within 1 metre of a window through which it can be seen

 

Class 13: Advertisements displayed for more than 10 years

Class 13 allows advertisements to be displayed on a site that has been used continually for the preceding 10 years for the display of advertisements.

 

Class 14: Advertisements Displayed after Expiry of Express Consent

Class 14 allows advertisements to be retained after express consent expires (usually five years) where the planning authority has not forbidden any further display or refused consent.

 

Class 15: Captive Balloon Advertisements

Class 15 relates to advertisements on tethered balloons.
 
Image to follow
  • Not more than 60 metres above ground
  • Not displayed for more than 10 days in a calendar year
  • Not in a conservation area

 

Class 16: Advertisement on Telephone Kiosks

Class 16 relates to advertisements on the glazed surfaces of telephone kiosks.
 
Image to follow
  • Boxes designed by Giles Gilbert Scott excluded (K2 & K6)
  • Not in a conservation area
  • Illumination is not permitted
  • No advertisement on more than one face of kiosk

The Rules

The national rules relating to the display of advertisements is set out in:

  • The Town and Country Planning Act 1990 - sections 224 and 225
  • The Town and Country Planning (Control of Advertisements) (England) Regulations 2007
  • The Highways Act 1980 - Section 132
  • Communities and Local Government Circular 3/2007
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